The International Encyclopedia of Strategic Communication
Launch date: June 06, 2018
The definitive international reference on strategic communication.
Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organisation, management, and sociocultural impact.
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