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Cover of Marketing 5.0

Marketing 5.0

Launch date: October 28, 2020

Famous for inventing “The 4 P’s of Marketing” Professor Philip Kotler’s textbooks have trained generations of marketers in the basics of this challenging discipline. Following the pattern presented in his bestselling Marketing X.0 series, Kotler explains the greatest problem facing marketers today—how to integrate three major movements that are changing global markets and customer behavior.

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